Insights
Our work starts from evidence. These are the research and the method behind Follow The Phases, published so you can use them on your own firm.
The research
A review of 200 UK fractional CFO and FD profiles: how experienced practitioners are, or are not, turning private credibility into visible authority, and the three-tier framework that shows where a firm sits.
Read the summary of the findings, or request the full report by email.
Keep learning
A guide for established fractional CFO and outsourced finance firms on connecting their expertise, credibility and marketing activity to create new business opportunities beyond referrals.
One main edition every Wednesday: practical insights for fractional finance firm owners on putting expertise and existing marketing assets to work.
Not sure where to start?
The Authority Gap Scorecard applies the research and the method to your own firm. You get your Authority Gap Score, your tier and the stage to address first on screen, and the full Authority Gap Report by email. It points to where to look first; it is not a full commercial audit.