Our services · PR & Strategic Partnerships
Build a reputation that extends beyond your existing relationships
We identify media, thought-leadership, speaking and strategic partnership opportunities that strengthen your firm’s credibility and expand its reach. From accountants and legal advisers to business communities, industry publications and professional networks, we help your firm become more visible, recognisable and recommendable.
Who we help you reach
- Accountants and legal advisers
- Business communities
- Industry publications
- Professional networks
Why us for PR
Led by a PRprofessional
Follow The Phases is founded and led by Tariq Peters, whose background is public relations.
- PRWeek UK 30 Under 30 Honouree
- CIPR Accredited PR Practitioner
- Judge for CIPR Excellence Awards ’25, ’26 and PRWeek UK Awards ’21
- Author of Beyond Referrals: The Fractional CFO Authority Report 2026
Part of the system
Where it sits in theAuthority Flywheel™
Every service is one part of a connected system. The Authority Flywheel™ decides what your firm needs first, so nothing is built in isolation.
- Stage 01
Core Platform
Make it clear who you help and why prospective clients can trust your firm.
- Stage 02
Synergy
Align your people, positioning, proof and marketing so every touchpoint tells the same story.
- Stage 03
Amplification
Take your message to relevant buyers through targeted distribution, aligned communities, industry groups and professional networks.
- Stage 04
PR
Build credibility through trusted third-party recognition: media coverage, podcasts, speaking and expert contributions.
- Stage 05
Marketing
Connect content, resources, landing pages and follow-up so suitable prospects can enquire.
- Stage 06
Revenue
Bridge the gap between marketing interest and closed business, connecting suitable enquiries with sales opportunities and using commercial feedback to improve future marketing.
Related services
Works bestconnected
Marketing Campaigns & Distribution
Plan, launch and manage targeted campaigns that connect your firm’s marketing assets, content and channels to reach relevant prospective clients.
Explore →Lead Generation
Build and improve the pathways that attract, capture and qualify prospective clients for your firm.
Explore →Email Marketing
Develop email communications and nurture journeys that maintain interest, strengthen relationships and encourage suitable prospects to take the next step.
Explore →
Start here
Book aClarity Call
In 25 minutes, we’ll discuss where your clients come from, the engagements you want more of, and whether a focused lead generation campaign makes sense for your firm. If there’s a fit, we’ll explain the recommended next step. If there isn’t, we’ll say so.
Free · 25 minutes · With Tariq Peters · No obligation